Is it more profitable when a problem to find a solution or a solution to find a problem? Experienced engineers often ask “what problem are we trying to solve” as their analytic driven mindsets try to distill the many variables and complexity of a solution. While marketers and product managers typically first define the problem space and value proposition.
As marketers, we are atypically uncompromising in the belief that technology in search of a problem is the wrong approach to business development. The boxes, lines, clouds are just frameworks and organized concepts that have not found a problem and will not likely result in any meaningful opportunities. Needless to say if Google or thousands of others followed this method they would have found themselves in a much different place than they are today. This could be because it is hard to articulate the cost/value required to justify the opportunity. It also possible that the cliche is true, not understanding the problem will not allow you to find the right solution.